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Juul Withdraws Most Flavored E-Cigs From Market

Juul Withdraws Most Flavored E-Cigs From Market

By E.J. Mundell

HealthDay Reporter

TUESDAY, Nov. 13, 2018 (HealthDay News) — Juul Labs, which instructions 70 % of the U.S. e-cigarette marketplace, introduced Tuesday that it might stop promoting maximum flavored variations of its widespread vaping pods in retail shops.

The corporate stated it might additionally terminate its social media productions associated with the flavored merchandise.

The announcement comes after expanding drive from the U.S. Food and Drug Administration and different critics, alarmed by way of the surging reputation a few of the younger of the addictive, nicotine-laden gadgets.

Earlier in November, media stories advised that the U.S. Food and Drug Administration would quickly ban gross sales of maximum flavored digital cigarettes in retail shops and gasoline stations around the United States. That plan was once anticipated to be introduced later this week, The New York Times reported.

Juul’s transfer on Tuesday seems to pre-empt that. It comes after the FDA performed a raid on its headquarters in October, in search of paperwork suggesting the corporate aimed advertising and marketing directing on the younger. Some states have initiated equivalent investigations, the Times stated.

Kevin Burns is leader government of San Francisco-based Juul. In a commentary despatched to media he stated that, “Our intent was never to have youth use Juul. But intent is not enough. The numbers are what matter and the numbers tell us underage use of e-cigarettes is a problem.”

Juul isn’t ceasing sale of all flavored merchandise: According to the Times, the corporate is preventing retail orders for mango, fruit, creme and cucumber flavors, however now not menthol, mint and tobacco flavors. Those merchandise would nonetheless be offered at stores that experience invested in age-verification era, Juul stated.

The corporate stated it was once shutting down Facebook and Instagram accounts within the United States that promoted using the flavored gadgets.

The FDA has lengthy sought to cut back teenagers‘ use of flavored e-cigarettes, regarded as particularly alluring to younger individuals who then change into addicted to nicotine. The company was once additionally urgent for age-verification measures for on-line gross sales to forestall minors from purchasing the flavour pods.


Juul got here beneath particular scrutiny for the reason that gadgets are simply used surreptitiously by way of teenagers. The pods resemble small laptop flash drives, so scholars had been the use of them at school once academics’ backs had been became.

There had been actual well being considerations tied to the goods, on the other hand.

“I think that there’s a perception that e-cigarettes are a safer alternative for kids,” FDA Commissioner Dr. Scott Gottlieb stated in a up to date interview with the Times. “But it can result in a lifelong dependancy, and a few share will migrate to flamable merchandise.”

So, “in order to close the on ramp to e-cigarettes for kids, we have to put in place some speed bumps for adults,” Gottlieb stated, regarding efforts such because the proposed ban.

The FDA first started its crackdown on flavored e-cigarettes previous this 12 months, because the choice of teenagers the use of the goods reached epidemic proportions. Use of Juul and different vaping gadgets has skyrocketed amongst teenagers over the last 12 months, with greater than three million heart and highschool scholars now idea to make use of the goods, in line with unpublished govt information.

Flavored variations of e-cigarettes — together with hen and waffles, rocket Popsicle and “unicorn milk” — have boosted gross sales a few of the younger even additional, mavens contend.

“The availability of flavors in e-cigarettes is one of the top reasons that middle and high school students cite as their motivation for using e-cigarettes,” stated Patricia Folan, director of the Center for Tobacco Control at Northwell Health in Great Neck, N.Y. “Young people are more likely to try flavored e-cigarettes and consider them less harmful than tobacco-flavored e-cigarettes.”

Responding to the rage, the FDA not too long ago warned a number of e-cigarette makers to forestall advertising and marketing to youngsters or chance being banned. Major firms got 60 days to turn out they might stay their gadgets clear of minors, and the cut-off date is that this weekend. Companies concerned come with Juul, RJR Vapor Co.’s Vuse, Imperial Brands’ blu and gadgets made by way of Logic.

The FDA additionally warned 1,100 shops to forestall promoting e-cigarettes to minors and fined a few of them, the Times reported.

WebMD News from HealthDay

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