Skin Care

Perricone MD Is Relaunching Its Beloved ‘No Makeup Makeup’ Range

Perricone MD Is Relaunching Its Beloved ‘No Makeup Makeup’ Range

Regardless of the way you’re feeling in regards to the “no makeup makeup” glance, there is not any denying that it is not going any place anytime quickly. Dewy pores and skin that mimics a post-workout glow? Tinted balms that situation like a dream and appear to be your actual lip colour, best higher? It’s all a part of making your make-up do double-duty — one thing that Perricone MD without a doubt is aware of a factor about, having kind of owned the time period with its No Makeup vary, which received enthusiasts over with its clear-cut technique to colour cosmetics in 2014. Well, you heard it right here first: It’s again — and with a 2019 makeover.

“Perricone MD is, at its core, a skin-care company, based on science and data with the highest standards for skin health and product performance,” Jennifer Mathias, advertising director at Perricone MD, solely tells Allure. “That said, we wanted improve our 1.0 formulas with newer ingredient technologies, to deliver more dramatic improvements.”

That manner utterly reformulated iterations of the No Makeup foundations and concealers (plus the addition of a demi-matte basis serum), along with common sun shades of liquid highlighter, blush, bronzer, and a muted rose lipstick. (Fans of the unique mascara, lip gloss, eye shadow, and blur can rejoice the go back of its unchanged formulation.)

Perricone MD Is Relaunching Its Beloved 'No Makeup Makeup' Range
Courtesy of brand name

The spotlight reel of new-and-improved launches most commonly contain the bottom merchandise — the basis and its serum counterpart — which include components like neuropeptides and daisy flower extract to attenuate the semblance of excellent strains and brighten your complexion over the years.

“We were also able to integrate [skin-care ingredients] at efficacious levels — efficacious by a skin-care standard — not just a makeup standard,” says Ashley Grose, product construction scientist at Perricone MD.

All merchandise are situated as equivalent portions skincare and make-up, a truth this is mirrored in the cost tag; $60 for a one ounce bottle of basis. “[They] are the backbone of the No Makeup line,” Grose provides. “They reinforce our brand’s DNA: Great skin — both the look of great skin that you get instantaneously, and the truly great skin you get over time as the treatment ingredients work.”

However, as a biracial lady of colour, I could not assist however realize the restricted colour vary: Concealers are available in simply 5 sun shades, with each basis formulation to be had in 8 choices, which vary from porcelain to darkish. The “nude” basis colour used to be a near-exact fit to my pores and skin tone, however the darkest colour of the bunch may just simply be used as a contour for my medium olive complexion. (In different phrases, there could be numerous other folks available in the market disregarded of the lineup.) The identical holds true for the colour distribution of the concealers, which leans closely into light-medium beige hues, with the darkest being a deep tan, by means of my requirements.

“Perricone MD is not a color cosmetic brand — we’re fundamentally a science-based high-tech skin-care company,” Mathias mentioned, regarding the colour vary. “Instead of releasing dozens of highly specific shades, our approach is to keep it simple and effective.” According to Mathias, the logo advanced the sun shades by means of the use of the Fitzpatrick scale, the main numerical classification device for pores and skin sorts and tones utilized by dermatologists, to decide the distribution.

Additionally, Perricone MD describes the light-coverage, subtle pigments which can be “forgiving and adaptable,” and seamlessly mix into quite a lot of pores and skin tones. “Our product development is driven by data and truth,” Mathias provides. “It would not have been authentic to our brand values to copy other brands’ shade choices because it’s expected.”

That mentioned, if consumers specific
a want for an expanded colour vary, Mathias says that the logo “will completely extend our levels at some point.”


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